At the beginning of the 60 Social Psychology enters in the critical moment, therefore American Social Psychology did not only answer to many questions in the moving one to the social behaviors. Beginning to a rescue of the psicanalticas theories was given, and from there some critical to North American Social Psychology for the fact of this being very ideological reproductive of the interests of the ruling class is made, and products of historical conditions you specify, what it invalidates the transposition such and which of this knowledge for other countries, in other description-social conditions. Latin America soon if saw in the right to construct a Social Psychology that if applied its context, looking for to recoup the individual in the interaction of its history of life with the history of its society, being thus understood the man as producing of history. this, was made through some congresses, of such luck that today already the American Latin Advice of Social Psychology exists. (Similarly see: Martha McClintock). Social Psychology does not deny that the man is conditional for some ambient and psicobiolgicos factors. However, this emphasizes that this exactly human being is endowed with wills, that are a being in full evolution, that it is in the process of construction of itself, but everything this is carried through inside of a description-social-economic-cultural context. One becomes necessary to disentail the errneas information weaveeed by the positivista and mechanist theory of static, conditional man for the environment, therefore the same he is subjective, its cognitiva capacity is limitless and indecifrvel.
In this direction Social Psychology is worried in knowing as the man if it inserts in this historical process, not only in as it is determined, but as it can transform the society where he lives. In the society where norms exist, papers you beat established, group I specify is where the man this inserted one, and is in the interaction with the other and with the social rules he is that the same he constructs to its history of life and its proper identity.