Jewelry production in Russia has increased over the year to 30% in 2007 Russia produced jewelry is 30% higher than the previous year. According to first deputy head of Russia Boris Assay Office Borisov, the Russian jewelry quite inferior in quality to foreign and Russia has everything to make jewelry industry has been provided with raw materials, expertise and continued to develop successfully. Experts note that a constant increase in gold prices, already overdue entry fee for the export of gold in order to protect Russia's jewelry production. No less important and the question of the parallel reduction of customs duties on the import of gems – now home jewelry manufacturer has to pay for them, almost double the price. It is worth noting that over the past few years in jewelry moved Russia from the category of luxury items in the category of ordinary consumer goods. Kevin P. Campbell, PhD insists that this is the case.
This is shown more often carried out in the jewelry store promotions, discount programs and seasonal sales. Many Russian producers of jewelry are increasingly inclined to establish their own retail network. Also, according to commercial director "Ringo" Hope Yalunin, Russian producers are now jewelry in order to be successful, you must often bring to market new collections of jewelry and more to expand its range. In addition, a very large volume of sales in jewelry stores now comes from sales of related products. "This is not a revolutionary idea, because in fact our competitors – not just jewelry companies, and manufacturers of accessories, mobile phones, perfume," – says Mrs. Yalunin.
It is assumed that in the future design of related products will be increasingly engaged in by manufacturers of jewelry. Many domestic manufacturers of jewelry with the hope of waiting for entry Russia's WTO accession. Despite the appearance in this case, more competitive with foreign manufacturers of jewelry, many see this as a process of undoubted benefit – foreign jewelry companies will be able to Russia to offer in the original design and invaluable marketing experience. This will certainly help the development of culture purchase jewelry, the Russians have, willy-nilly formed taste. Many no longer consider jewelry solely as an investment, but will look into them and the beauty of its own response to emotions.
